The premise behind "recognizing" companies and organizations is related to "receiving a pat-on-the-back." The Green Check program understands that all of "us" can and will do more for the environment. The Green Check symbol recognizes this commitment of moving forward.

 Encouragement related to effort should be recognized. We all respond to positive reinforcement. It is as simple as that. Many improvements are being M.A.D.E. Take a look at the stories and profiles of those Making A Difference Environmentally under the Program Participants link.